Artificial Intelligence has impacted all types of industries, and more and more sectors are opting for its use to improve their services. Therefore, in the case of marketing, technological development has allowed faster detection of trends and risks, multiplying the possibilities of offering what the target audience really needs in each interaction or contact with them. AI and machine learning are helping to know the customer better, generating a closer bond with them. Therefore, increasing their satisfaction and improving results in the different objective indicators. In this sense, marketing automation is a solution that offers us the necessary efficiency to execute strategies that allow us to know more and better about consumers.
Many companies software and solutions
That are incorporating this type of into their marketing strategies have improved their CRM, and increasingly have more category email list information, more data and indicators. Therefore, data intelligence is beginning to play a fundamental role within the marketing sector, as it helps to better understand the user’s intention and preferences to provide a solution. Customer loyalty is one of the main objectives of any marketing strategy. Therefore, not for less. If we take into account that, according to the 2022 Study ‘The impact of technology on customer loyalty strategies,’ prepared by Ipsos, 76% of Spaniards repeat their purchase in those brands that have a loyalty plan for the that the client benefits.
Marketers are increasingly prioritizing personalization
To improve it, relying on AI and tapping into numerous data sources. But how does AI provide us with tools in the process of retaining TH Phone Numbers our target audience. Therefore, automate simple and repetitive tasks. AI is responsible for collecting. Therefore, segmenting large sets of data in an automated manner. 2. Speeds up pattern identification. Machine learning platforms can recognize recurring trends or attitudes to help marketers predict common reactions. Segment customers. Next-generation analytics, powered by AI. Therefore, make it possible to focus on more precise groups of customers who share specific attributes and behaviors, allowing individual experiences to be optimized at scale.
