In English, we talk about Customer Relationship Management (CRM) . In French, it’s called Gestion de la Relation Client (GRC). And in BtoB, it’s defined both as the strategy that allows you to manage and optimize a company’s customer and prospect relationship… And the software that allows you to get […]
In terms of terms, contextual advertising is a type of online advertising in which an ad is displayed in accordance with specified conditions: search query, audience parameters, geographic location, time or other conditions. In simple terms, context is advertising that is shown only to those users who have email data […]
Customer prospecting and sales prospecting are terms that are often used interchangeably, but they actually encompass different approaches within the customer acquisition process. Understanding the differences between the two concepts and how to properly apply them to your marketing strategy can make the difference between achieving your business goals or […]
A company’s online presence is no longer just an extension of its brand, but a fundamental part of its business strategy. A strong digital presence can mean the difference between leading the market or falling behind. However, achieving an effective and consistent online presence requires more than just having a […]
Having a clear and compelling value proposition is essential to attracting and retaining customers. The value proposition defines how your product or service solves your customers’ problems and what specific benefits it offers, differentiating you from your competitors. For companies looking to improve the acquisition of new contacts through their […]
A company’s ability to adapt and thrive digitally largely determines its success and sustainability in the medium-long term. With the market constantly evolving and competition increasing by the day, small and medium-sized businesses need effective tools that allow them to not only stay afloat, but excel. This is where tools […]
In the age of digitalisation, adapting and standing out in your sector of activity is more challenging than ever. Marketing outsourcing has become an essential strategy for companies seeking efficiency and access to specialised skills without the cost associated with expanding an internal team. Bloo Media, with its deep experience […]
Decoding the processes behind purchasing decisions is a challenge that we marketing specialists face almost daily, since the success of campaigns depends on it. For this reason, in this article we want to talk to you about consumer behavior , and the importance of taking it into account in marketing. […]
Digital sales have become an indispensable element for the growth and survival of any business. This sales method takes advantage of the transformative power of the Internet and digital technologies to reach a global audience, generate qualified leads and efficiently convert them into customers. Throughout this comprehensive guide, we will […]
Clarity and consistency in brand presentation become essential pillars for any company seeking to stand out and authentically connect with its audience. Brand architecture emerges as the key strategy to achieve these objectives, providing a structured framework that allows brands to be organized and managed effectively within an organization. This […]
In the era of digital transformation , a company’s ability to adapt and evolve with emerging technologies defines its success in today’s competitive market. This is where the Consulting Kit comes into play, offering a unique opportunity for companies looking to optimize their digital processes and strategies. This programme, part […]
A company’s ability to adapt and thrive digitally largely determines its success and sustainability in the medium-long term. With the market constantly evolving and competition increasing by the day, small and medium-sized businesses need effective tools that allow them to not only stay afloat, but excel. This is where tools […]
