Procrastinators beware! On July 1, 2023, standard Universal Analytics (also known as Google Analytics 3) properties will stop processing hits, and Google Analytics 4 (GA4) will be the only option. But it’s a mistake to wait until next year or the last possible moment to migrate your data. Hopefully, you […]
The age-old goal of marketing attribution sounds simple: to find out which touchpoints, channels, and/or campaigns are most effective at driving customers to conversion. Building A Better Performance Measurement . In the digital world, our ability to attribute impact is bas on deterministic identifiers that let us stitch marketing interactions […]
You’ve probably heard the news making waves in the marketing world this week: an anonymous source recently leak thousands of internal Google search documents to SparkToro’s CEO Rand Fishkin and iPullRank’s CEO Mike King. Everything You Ne to Know. This might sound like a subplot from a James Bond film, […]
Digital marketing touches many areas of impact, from web positioning or SEO to social networks, from email marketing to Google Adwords campaigns or from web analytics to Social Ads campaigns. All of these areas have a direct impact and are known as push actions. This means that by working with […]
Traditional marketing, the one in which Kotler appears , provides many high-value techniques applicable to online marketing, but adapting them to the digital environment. Some of them are: Segmentation. Market research. Definition of the strategy. The value chain. El marketing mix Competitive advantage . Decision-making matrices: SWOT , CAME , […]
Social Video Marketing is here to stay. It is expected that more than $200 billion will be invested in online advertising this year. This investment also includes social media, which is already part of the daily lives of millions of users. Social media strategy has become the best asset for […]
Digital marketing professionals face daily challenges, one that is truly challenging is the implementation of a CRM or Customer Relationship Management. The all about data Social media Nowadays, all of them are points of contact with potential clients and customers. And this means that if a potential client contacts my […]
A question whose answer is very clear to me, but digital which seeks to generate debate or to stir up those professionals and brands that still resist it. Digital marketing has to achieve conversion. Conversion understood as the direct digital or indirect materialization of the stated objective. Either a sale […]
Area of work in digital marketing that is 100% conversion-oriented, it is e-commerce or online stores. They allow us to measure everything and orient it towards profitability. Designing KPIs and working on ROI per action, per campaign, per plan and per strategy. Furthermore, the sector’s data is overwhelming I am […]
The emergence of new technologies and the explosion of social networks, consumers live permanently connected and immersed in oceans of information. During the day they receive hundreds of advertising stimuli to which they are increasingly receptive. But there is something they cannot escape, and that is their passion for “spying” […]
Digital and Content Marketing requires continuous review and improvement. Advertisements, blog posts, calls to action. Email marketi all the content we produce. Can improv maintaining a monthly or weekly schedule and comparing the results. The digital marketing strategy, different platforms are used to communicate content. Ideally, each of these platforms […]
Серия «Знакомьтесь, Aptoiders» продолжается, и мы продолжаем знакомить вас с членами международной команды Aptoide, которые возглавляют изменения в своих областях и помогают формировать будущее Android и мобильных технологий. Сегодня мы знакомим вас с Кристиной Нунес , одной из ведущих фигур в нашей веб-команде и одним из самых опытных крутых инженеров […]
