The structure of a multi-page website
factors of SEO and conversion, and therefore sales for multidisciplinary clinics. We tell you why you are losing applications and how your competitors retain patients.
How the website structure works to increase the clinic’s sales
A medical center website is not just a web business card. But a logical combination of high-quality sales pages that work towards a common goal – to attract as many patients as possible to the clinic.
Most of your website visitors are hot customers who need a service in a more or less short time. And they will choose a service that inspires confidence and helps. The structure of a multi-page website them get what they want as simply, conveniently and quickly as possible. Transparent navigation, logical structure and relevance of content are key factors for facilitating the user journey.
If the medical center’s website
raises doubts about the brand’s professionalism Special Data or is not clear, the patient who came for the service will leave it. With a high degree of probability. The opportunity for repeated contact will be missed – the user will start studying competitors and building a new selection of more suitable options before you catch up with him.
Important clarification: in this article, we evaluate the structure of the site only from the point of view of the organization of its key elements – pages. Simply put. We look at the presence of the necessary sections and subsections, their hierarchy and interconnection, the correctness of the navigation. Including the order of URL design. Experts distinguish these technical features into a separate, internal structure of sites.
We do not touch upon the appearance and content of pages: design standards, mandatory blocks, conversion elements. These parameters relate to the external structure. And we plan to consider them in a separate large material.Semantic coverage : availability and quality of landing. Absence of empty pages.
Clarity and transparency of navigation : are the pages nested logically, are the categories, sections, subsections arranged? How fully are the important elements of the navigation chain implemented – breadcrumbs and internal linking. Do the page addresses look clear to the user and search engines?
Let’s take a closer look at each of these criteria.
Completeness of structure and content
In our experience, an effective structure of a clinic website necessarily includes the following sections:
Sections
Of course, this is not a universal scheme: Reviews, Licenses Albania Phone Number List and Certificates can be part of the About the Clinic section, News can be included in it, and so on. But it is important to understand that this set is the necessary minimum for every site offering medical services.
If a clinic employs both pediatric and adult specialists. It is important to divide the gallery of doctors into separate pages/blocks – this will improve the user experience for both large segments of the target audience – adult patients and parents.
What are you losing?
By excluding the Blog, Licenses, Useful Information and other sections from the site structure, you are missing out on several valuable opportunities:
build a trusting relationship with the client from the first minutes of the visi
I would like to separately note the importance of the Prices section. where the terms of purchase would be more transparent. By ignoring the Prices section. You daily push site visitors to the same step with your own hands.
