A good place to start is to consider the kind of messaging on your website and use that as a template when writing email marketing content. Your school’s unique selling points should come through loud and clear in your email content.The example below is an email from the University of Alberta. The content is framed around the university’s “international reputation for excellence” and lists the school’s unique rankings to support it.re are numerous ways you can differentiate your school from others and create emails that are consistent with your brand. Special programs, campus features, extracurriculars, and support services are all examples of things that make your school unique–and are worth highlighting to prospective students when writing email marketing content.
Clarity Above All Else
No matter the focus of your email content, aim to keep the copy brief; you want prospective students to come away with a clear message Asia Mobile Number List and a better understanding of your school. Remember, as an educational institution, readers will be expecting clear and reputable information from your emails.Data suggests that emails with approximately 20 lines of text, or about had the highest click-through rates. As a more general guideline, try to use as few words as possible to make your point, without sacrificing on the presentation and style of your copy.
Get Creative When Writing Email Marketing Content
While it’s important to keep your content to the point, that doesn’t mean you can’t bring creativity to the table when writing email marketing content. In fact, adding some personality to your copy can help to humanize your brand in the eyes of potential students. They will come to view your school community as a fun and lively place to be. Creativity can mean different things for each school, and it’ll be up to you to find an approach that best fits your brand and target audience.For example, Arizona State University came up with the slogan “Gold is going to look good on you” for its email campaign. The phrase is not only catchy for readers, but it’s also a TH Phone Numbers fun play on the school’s colours. Recipients can easily identify the school in their inbox.