A significant portion of Google’s revenue comes from advertising. It is not surprising that the company is trying to make its advertising tools as accessible and automated as possible, so that any user, if desired, can launch their own advertising campaign and get a predictable result.One of the important steps in the direction of automation was the emergence of Smart Shopping Campaigns – smart advertising campaigns that use machine learning to optimize and more effectively manage advertising. Smart campaigns in Google Ads first appeared back in 2018, and have been actively developing since then. Today we will tell you in detail how GSS works, how to set up an advertising campaign and put it into operation.
Smart Shopping Campaigns: What is it?
Before that, we recommend that you read our other article on this topic:“Google Shopping is a trend in the Internetadvertising».Google Phone Number List is a Google Ads advertising tool that combines shopping campaigns, display remarketing tools, Google Gmail and YouTube. The main feature of such smart campaigns is that they are able to “learn” automatically, selecting the most relevant display locations and bids in such a way that advertising provides high return on investment and maximum reach of the target audience.In some ways, Smart Campaigns are similar to classic Google Shopping campaigns. But the differences are obvious. Therefore, let’s take a closer look at the principles of their operation: First, the advertiser uploads all the necessary information to Google Ads: logo, images, ad texts, video, feed description, etc.
How do campaigns work?
Next, select the principle for displaying products from the feed. After this, the system begins to analyze requests and user interactions with the site. This is necessary for further adjustment of bids and placement of ads on the most relevant sites. Having received the necessary information, the algorithm independently generates product advertisements in TH Phone Numbers various formats for subsequent demonstration on Google platforms. Now advertisements that are relevant to a specific user appear on Google sites. The “starting point” for impressions is the user’s previous search queries on Google. That is, if a person recently entered the request “buy a refrigerator in Kyiv,” then with a high degree of Smart Shopping probability he will see relevant ads in search, on YouTube, in the Gmail email service and on other platforms.