Aren’t these features great? Isn’t that statistic interesting? Sure, maybe. But also: so what? If you don’t explain to me why your statistics or product features matter to me specifically, you have only done half the job. That’s where thoughtfulness comes in: tell me what your specific bits of data have to do with me. Talk me through how my day-to-day problems are solved by your product. about me and I’m way more apt to act.
“Talk me through how
my day-to-day problems are solved by your product. Show me you have thought about me and I’m way more apt to act.” — Art Allen @punsultant SHARE ON X — Boring vs. creative The idea that only BC marketing can be creative and BB marketing Malta Mobile Number List has to be boring is dead. And it has been for a while! In fact, creativity in BB marketing is so well developed that there are now awards honoring the best of the best.
Don’t worry too much
about coming up with the most creative idea anyone has ever seen. This isn’t about writing the Great American Novel, it’s just about making your Algeria Phone Number List marketing content more enjoyable for your audience. Enjoyable content keeps people around, and creative content is generally more fun to consume. But just being fun and creative isn’t enough. Over at LinkedIn, Alexandra Rynne recently wrote, “It feels good as a BB marketer to make cool stuff.
