Santagostino is the healthcare company with the largest growth rate in Italy and with the most innovative business and organisational model. It is active throughout the peninsula with Telemedicine services and is present throughout its territory with a network of approximately 30 specializ clinics in Milan, Bologna, Rome and other centers of Lombardy.
Silvano_rubino_linkedin An omnichannel approach to the patient experience
Silvano Rubino – Marketing Manager @Santagostino
The 3rd chapter of the project
The project is essentially made up of three chapters: CRM and Marketing Automation, ADV and SEO management.
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1: Page optimiz for SEO traffic
The user views the search engine page. Being that its contents are optimiz at the level of intent, targeting is extremely precise. It is present Chinese Canada as something the user is looking for.
2: Retargeting ADV: “SEO Plus”
The organic traffic base allows you to carry out a retargeting process that significantly increases the effectiveness of the ADV and budget optimization
3: Automation and Email Marketing
Optimizing automation activities through the intent of the Navigators increase workflow performance
The objective of the project is to build a impression, strategy for acquiring new customers and enhancing the relationship with current patients.
At the customer acquisition level, they are implementing advertising campaigns to retarget their cold ads by leveraging CRM data to constantly update and enhance their customers.
In terms of customer retention, in turn, a complete marketing automation strategy has been implemented across multiple channels.
Highlights
CRM
Over 350,000 contacts manag
Over 200 database automation workflows impression,
Marketing Automation
Over 50,000 communications/month
Over 2,500 medical visit bookings/year
Advertising
Over 30 sponsor medical services
Average ROAS 700%
Technology An omnichannel approach to the patient experience
The technology adopt is the Marketing Azerbaijan Phone Number List Enterprise license from HubSpot that has Consent to manage in an efficient manner:
Communication with more than 150,000 patients
Average monthly budget of more than €8,000
Over 400 database workflows and marketing automation
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Customer Acquisition Boost: an ADV management integrated into CRM
The scope The activity is to generate visits for a impression, variety of disciplines and a flexible management of paid campaigns based on the knowledge of Santagostino and its centers.
The adopted strategy is full-funnel with a strong orientation towards the final conversion possible also through the HubSpot Ads tool that restores – in addition to the standard metrics of impression, click and CPC – the ROAS and ROI of the campaigns.
