psychologist” first. right? And when we find a website that provides exactly the answer we were looking for. engage and inspire. But how to tell stories in an impactful way? Watch the recording of the live class that Guilherme did to help you master the art of Storytelling in Digital Marketing : Stories that Sell 11. we just can’t forget that we communicate with real people on the other side of the screen (even in B2B actions)! This involves trying to put yourself in their shoes and understand how your brand message will be receiv.
The hearts of your target audience
With this phrase. Ann Handley invites us to rethink our approach to Digital Marketing. valuing the customer as the protagonist — the famous “value those who value you”! By making the customer the hero of your stories . you show that you recognize their new data importance. and most importantly: that you are willing to help them achieve their goals. And one of the best ways to do this is. in fact. by telling good stories — they connect us on an emotional level because they can captivate.
Understand the relationship between
Shama Hyder Aaron Agius“If you continue to focus on what is measurable and not what is relevant . your brand will suffer.” This phrase is a warning not to fall into the trap of “ vanity metrics ” — numbers that may seem impressive at first glance. such as likes on social mia. but which are not exactly an indication of the relevance TH Phone Numbers of your message and the impact it causes. in people. We talk a lot about this here at Orgânica: indicators and metrics are very important.
