The design of an online store directly affects sales volumes, so it is extremely important to think it through correctly, taking into account both the most important points and the nuances that not everyone thinks about. In this article, we will tell you how to successfully design a website so that it works for you. We will consider the main rules and subtleties of design development.
The Importance and Main Functions of Any Online Store Design
Website design is actually the face of an online store, by which it is assesse by representatives of the target special database audience. It is the design of the website that directly influences the first impression. Conversion also depends on the design.
With an attractive design and good usability, potential buyers are happy to visit the site, browse its pages, study products and make purchases.
An important task of a UX designer
Who studies user experience and thinks through the optimal arrangement of interface elements, is to create a composition of font, color and meaningful context so that the user, having visite the online store, smoothly, naturally, but consciously moves on to making a purchase.
Many well-known trading platforms in Russia and other countries, such as Wildberries, Ebay and Aviasales, have been testing the placement of interface components for several years to determine the best option for convenient user interaction with the service. And that is why most online stores have very similar designs. But at the same time, leads are provide almost immeiately after the opening and launch of the platform.
At the same time, creative solutions and innovations
That developers and owners of some services try to introduce are discourage, perceive with apprehension or even discontent. As a result, innovative companies return to proven options.
For example, let’s look at the main page of the Ebay website. The top part is the “header” where the logo is locate. The main menu and search bar are also locate here. Below are popular categories online store design of the assortment, then discounts of the day and brands presente in the catalog.
Design development is not an easy process. It should be starte after preliminary preparation, which will help to avoid mistakes, ensure successful start and prevent serious disagreements with the customer.
Successful start of design project development: where to begin
In this section of the article, we will take a detaile look at the initial stages of creating a website design. The success of the project largely depends on them.
Brief
The first step is to study the information provide by the client, i.e. the owner of the future website, the director of the online platform or the project manager. At this stage, it is important to learn the ideas about the future web resource: mandatory sections, specific “features”.
To get a complete and detaile picture, it is better to ask the client to prepare a brief – instructions, technical specifications uab directory with a description of the tasks, goals, rules and other details. When everything is ready, the contractor should meet with the customer to discuss all the points.
