Yet if we’re only making cool stuff for cool stuff’s sake, we’re going to end up back at boring whitepapers (gasp!) touting features and benefits.”, we’re getting into lazy territory. Double trouble! “It feels good as a BB marketer to make cool stuff. Yet if we’re only making cool stuff for cool stuff’s sake, we’re going to end up back at boring whitepapers (gasp!) touting features and benefits.
” — Alexandra Rynne mrynnie
SHARE ON X — Brand-only vs. Influencer marketing Does your audience trust you? If you’re trying to reach new customers, chances are gaining their trust is an uphill battle — which is to say no, they don’t trust you. If you come to these new potential Russia Mobile Number List customers with a hard pitch, the best result you can hope for is that they’ll ignore you. What’s more likely is that they will see your branded content trying to convince them of something and decide “this is mediocre.
” But there is a way to reach
these people and get them on your side: marketing influencers. When we published the comprehensive BB Influencer Marketing Report, one of Armenia Phone Number List the most striking responses we got was that % of BB marketers say influencer marketing improves brand reputation. And it makes sense: third party endorsement of your product or service can go a long way in showing its value to an audience that may otherwise not have considered your brand.
