Cart abandonment is an eternal battle in e-commerce, which has intensified with the advent of mobile shopping. With 51% of online shoppers now making purchases on their mobile devices, the need for a seamless and mobile-friendly checkout process is becoming increasingly important. Additionally, these devices have grown from 31% of total website traffic in Q1 2015 to nearly 59% in Q2 2022 (source: Statista). So how can you optimize your mobile checkout? And most importantly, how can you reduce mobile cart abandonment?
Eliminate distractions
Unlike the desktop user experience with varying and expanded screen sizes, multiple tabs, and a large-scale shopping experience, the mobile user is quite limited. Since smartphone screens have a limited amount of elements to display, Mobile marketing what you display during checkout should be minimal to eliminate distractions. Since the goal is to get the user to complete the purchase, don’t add elements that could push them away from the shopping cart. This would avoid adding them to the 51% of French people who abandon their shopping cart.Training Creation and development of a training activity
Offer multiple payment options
As more people shop on their phones, it’s important that your ecommerce site offers a wide variety of options for mobile shoppers. Mobile shoppers are often looking for a quick and convenient way to make a purchase. Therefore, offering credit and saudi arabia phone number data debit card payment options combined with a digital wallet like PayPal will allow you to cover Mobile marketing the majority of transactions. The more payment methods you have, the more likely it is that your customers will be able to pay through your online store.
Build trust
There are several ways to make mobile customers feel secure. Many sites now use padlock icons, which is an Internet shortcut for the site that keeps your information encrypted at all times. Others use different security icons, such as logos to show customers that their servers can trust your site.
Show total price
Since unexpected costs and fees are a major factor in cart abandonment during mobile checkout, displaying your product cost and fees transparently upfront can help keep your users informed and not feel too upset about the final cost in their carts.
Offer a payment method for guests
Shoppers often don’t want to go through the account creation process cnb directory every time they buy something online. In fact, Mobile marketing 28% of shoppers said they abandoned a checkout in the last three months because the site required them to create an account (source: Baymard).
But it’s not enough to offer guest checkout; it’s also important to know how that guest checkout is displayed. More than 60% of mobile shoppers reported difficulty identifying and selecting guest checkout among other available options, including the loyal customer login and the account creation option. So the trick is to put the guest cart first, so it can’t be confused with something else, and so that new and returning shoppers feel invited to use it.
Make the payment button stand out
The last thing you want is for shoppers with a full cart to leave your site because they can’t find the checkout button! But that doesn’t mean propelling your team towards adding a checkout button with flashing colors and a 90s-style glitter background, Mobile marketing it just needs to be visible.
For example, you can:
Use contrasting brand colors;
Insert a floating payment button;
Make the shopping cart button visible at the top of the page at all times.
Most importantly, Mobile marketing keep the payment button visible at all times to prevent shoppers from having to scroll endlessly to find it, Mobile marketing or at least stick it to the top or bottom of the screen.
Allow buyers to use Google or social media
You can also give shoppers the option to pay using their social profiles or Mobile marketing Google account. This makes it easy for them to come back and view their past purchases without having to fill out a multitude of forms.
