The keyword was probably too general and therefore underperformed and hurt her account so she wisely paused it. Match type is either too broad or too restrictive. If the traffic is high but the CTR conversion rate etc. of the broad keyword is very low then pause it and add a keyword with a stricter match type. In Christy’s account keyword “ski clothing” in broad match had a very low CTR so in this case I suggested pausing that keyword and adding it to phrase match to increase relevancy.
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Exact or phrase but not getting much traffic try Turkey Mobile Number List adding it as modified broad match or broad match to open up bigger traffic. Optimize your ads and create new ad text If you are not consistently optimizing your ad text then you have a problem! Good ad text is a key step in attracting searchers to your site. If your ads are unobtrusive and not relevant to your keywords searchers won’t click on them resulting in less traffic to your website.You should regularly test and tweak your ad copy to improve performance.
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