The numbers on mobile fraud are staggering! Here are some selections: 75% of “unexplained” clicks for Apsalar ; 40% of fraudulent clicks according to Trademob; $1 billion of marketing budget wasted in 2015 on bots, which generate fake app installations according to Forensiq …
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“We have been experiencing fraud for years, but we have been experiencing a sharp increase in fraudulent practices and traffic since Mobile Marketing Fraud April 2016,” says Hélène Queriault, qatar phone number data VP Operations at Addict Mobile. “ All the advertising agencies we work with are unanimous: fraud is exploding in 2016. Fraudsters are using increasingly sophisticated technological means, and it is becoming more and more technical to identify them.
Marketers: How to avoid getting scammed in the mobile marketing world?
Fraud: What you, the advertiser, should not pay for!
Fraud is generated by rogue publishers (i.e. mobile app or mobile website owners). They claim to display your ad on their app/site, and generate clicks and/or downloads that are paid by the ad network serving your ad.
There are three types of fraud
Fake traffic : generated by bots. These are computer farms that simulate the generation of clicks and installs;
Diverted traffic : these are real clicks and installations of your application, but that you did not want. For example, downloads made in the cnb directory Philippines or Mongolia when you wanted downloads in France. Or incentivized downloads when you wanted quality downloads, downloads made and counted several times on the same mobile, etc.;
Organic fraud : this is your organic traffic Mobile Marketing Fraud that is diverted and billed to you as paid traffic! For example, millions of fake clicks are generated by a virus (click spamming) on millions of ads for hundreds of applications, such as when you click on the close cross of an ad and the virus counts a click. And if you ever want to download application X organically, the virus will count the download as coming from its (fake) click.
How to protect yourself from fraud?
Upstream, before starting your campaigns
Be extremely careful when selecting your partners ! If you buy traffic from qualitative sources, you will be less exposed to the risk of fraud than by working with incentivized traffic. However, all advertising networks can be victims of fraudulent publishers, even the most what is e-commerce in digital marketing? reputable ones like AdMob and GdN from the Google network.
Anyone today can download the Google Mobile Marketing Fraud SDK and display advertising in their mobile app/website, without control. It is therefore only after the fact that fraudulent publishers can be identified.
To do this properly, your selection of partners should not be limited to the level of advertising networks, but go down to the level of publishers , within each network. At Addict Mobile for example, there is a database (DMP) to select trusted publishers.
