Live streaming exploded in 2020 and we won’t see this scenario changing in the long term.
More than just chatting with your audience, live streams are excellent sales tools , often used in seed launch formats or Instagram challenges.
If you feel nervous about going live in front of a camera, know that making a script will help you avoid making silly mistakes that could ruin your live engagement.
Even if you already feel comfortable with live video broadcasts, when you create a script for your live broadcast, you can be sure that you won’t stray from the main topic or forget to use techniques to increase engagement.
In this article, you will learn how to create a live script to sell a product or service , but you can adapt this same live script model for other purposes if you wish.
The goal of having a script for a live broadcast is not to restrict your speech, but to ensure that no important information for generating more sales is left out.
Where to start: the first steps before creating the script for a live stream
It may seem counterintuitive, but the content of the live stream should not be your main initial concern. There are other more important items, after all, the focus of this live stream is sales.
Before writing your live script, define some important questions:
Are you going to appear in Singapore Phone Number Data front of the cameras or not?
Are you going to use slides to convey your content?
Which tool will you use?
Which social network will you use?
Will you provide a PDF with the slides? Or other material?
What is the central idea of the live?
Who is your target audience? What are their biggest desires? And what are the challenges?
What are the most important objections to overcome during the live?
What belief does your target audience have about your product and what would you like them to have?
All of these steps will help ensure that your work in creating your live script is not in vain.
Don’t expect to get everything right the first time either. Keep in mind that each item will evolve over time, both in writing and in live delivery.
Part I: Contextualization
1. Make a powerful promise
In the first few minutes of your live stream, you need to grab attention, give people a reason to continue until the end – a hook that will only be answered later on.
This hook will be your promise.
The promise that will reach your customer’s heart, without them being able to resist your solution, includes some common characteristics:
1. The promise should start with the biggest benefit Bahamas Bahamas Phone Number List of the product, whether it’s the speed, quality or size of the result it generates.
2. You need to know both what has already been promised by competing products and what your customer wants, so as not to run the risk of making a weak or overly exaggerated promise.
3. They must be original, relevant and meet or exceed customer expectations.
4. It must provide evidence that it works. People are increasingly informed, and for this reason, they are more resistant to miraculous promises without proven results.
An overly aggressive promise, even if you can prove the result, can alienate those who are not so aware of the problem or the possible solutions that exist for it.
Does your promise help you have more time? More money? More health? More happiness? Whatever your promise is, it should be reinforced throughout the live.
Another way to capture people’s attention during your live stream is to give them a good reason to stay until the end, such as a PDF summary of the content with extra tips.
After making your promise, remind your future customer why they should seek a solution to this problem.
2. Focus on the pain
Start by describing what would be a common and frustrating day in the life of your audience, to generate immediate identification.
Your goal is to make whoever is on the other end feel like you have special powers to read people’s minds.
A good way to create this relatable story focused on showing the problem your audience faces is by using they are in the right place, surrounded by people who understand their problem and can help them.
