Who said that to sell on the internet you need videos?
Today you will discover how to launch a product or service using only texts.
Most launch formulas suggest that you record videos every time you need to communicate with your audience.
However, I believe that writing is the purest art of communication, available for over 5,000 yearsb . And still the main pillar of any language today.
Writing creates clarity, organizes your thoughts and promotes communication that aims to attract attention, delight an audience and sell products or services.
It’s not about videos or texts, but about having clear and assertive communication.
I have done many launches using the traditional model with videos as well as betting only on texts and I can say that both bring great results.
To reach this conclusion, I launched my Marketing Canada Phone Number Data for Introverts course in both ways and I can say that both made practically the same amount.
The entire sales funnel, including capture page, CPLs and sales page was built only with the power of texts.
Even the sales and CPLS videos were also written before they were recorded.
Therefore, if you have any resistance or embarrassment about recording videos, or simply prefer to use this text-based launch model, which is much easier to execute, this article is for you.
Come with me and I’ll show you how to launch a product step by step using only text.
1.Pre-Pre-Launch: How to Make a Perfect Launch
The PPL phase aims to:
Validate your offer;
Identify objections;
Collect testimonials (even if it is the first product launch);
Create a buzz;
Warm up your list;
Incentivize affiliates.
The survey you send to your Austria Phone Number List list in order to shape your product and make it ideal for your audience is also part of the pre-pre-launch strategy, as it is a way to validate your offer and identify some objections from your target audience.
In addition to this research, you also need to prepare memorable content about your product’s topic and somehow lightly mention that something is coming up.
This pre-pre-launch content will create buzz and warm up your list.
You will also receive testimonials during this process that serve as social proof.
Without this anticipation, your launch, whether with videos or texts, tends to fail.
How to generate anticipation
The anticipation trigger is essential to create an air of curiosity and anxiety about the product/service that is about to be launched.
It’s a very effective way to make your reader wait for a future sale, without having that feeling that they’re “being sold to” .
Nowadays, people research, compare, connect more with a brand or product.
