Each tool can help your business personalize, monitor, and track your campaigns. 8. Event marketing More than 70 percent of B2B marketers use event marketing as a part of their plan for generating leads. A company may attend a trade show or industry conference, for example. When it comes to digital marketing vs. trade shows, you might be thinking that events won’t help you drive as much revenue as online strategies.
Leveraging event marketing
Is an excellent way to nurture valuable leads. For Student Database instance, if your business hosts an annual client summit or client appreciation party, you could invite qualified leads to attend. This event provides them (and your business) an immense opportunity. They can talk to current clients, chat with staff members, and more. If your company doesn’t have the space to host an event, you can still use event marketing.
Say your sales
Team attends a trade show near a TH Phone Numbers lead’s offices. Your team can invite that lead to stop in and chat. Or, you can take an alternative approach, offering to take the lead out to lunch while you’re in town. Either way, you can get creative with event marketing. 9. Remarketing Remarketing is another powerful way to nurture leads, which is why many companies incorporate it into their B2B marketing strategy.
