This is how you get the customer to buy – the right kind of content to support the buying process technology changes. But without content that interests the customer. You wont get a sale. Ilse grönfors ilse grönfors. The queen of sales of suomen digimarkkinoinn. Explains how to get a customer to buy with engaging marketing. The story was originally publish in our online magazine digimarkkointinti b2b myinti and -markkointinti. When marketing is in order.
Here we make use of buyer personas
Here we make use of buyer personas. Which are at the core of effective b2b marketing and sales . When we know the purchase process of buyer personas . The entire marketing is built around it to support the decision-making leading to the purchase. The most important b2b email list thing is to understand that the purpose of the companys marketing is to help the customer solve their challenges . Not to push their own product or service . Why are marketing and sales practically the same process? At suomen digimarkkintoninn. We swear by the marketing mrace model .
Other prospects who fit the identifi buyer
For example. Other prospects who fit the identifi buyer personas are not aware of their ne. But grasp the content produc from the right perspective. Which is TH Phone Numbers brought to them in front of them. For example. On social mia . Sellers operating on the customer side must provide the marketing team with up-to-date information about the real drivers of buyer personas . So that marketing knows how to produce the right kind of content for the right channels. After the reach phase. The prospect moves to the act phase . The purpose of which is to turn him into a lead .