Setting achievable goals Where do you plan to go on your exciting trip abroad? I might say I want to go to Bali, and then I set a goal to get there. That’s achievable, if I have the budget for the airfare and accommodations. The same goes for a good influencer strategy. It begins with setting goals. And, with that, understanding how you achieve that goal and measure your success. A common goal for influencer marketing is increasing brand awareness.
As mentioned, influencers bring
a new audience to your messages, helping you grow awareness and share of voice in your industry. Remember, it is important to measure the current level of awareness for your brand so you can identify the changes that come from your campaigns. , measurable goals that aren’t shrouded in ambiguity. Be honest about your goals and make sure the Taiwan Mobile Number List tactics match up. If your plan says you are looking to increase awareness, but in reality you really need leads, don’t be surprised if you do not see leads coming into the funnel.
Lead generation can happen
but that needs to be planned upfront with the tactics you choose. Helpful tip: Be sure to set benchmarks upfront, so you can accurately measure success and Afghanistan Phone Number List impact. Influencers can help you understand the results to expect from working with them. So, don’t be afraid to ask them upfront for benchmarking purposes. Audience identification Most brands have documentation on who their primary audience is, but you may want to narrow in on a particular segment of that audience.
