You may know the basics of digital marketing or have even set up a campaign. But there are many elements to digital marketing and all of them move at a rapid pace.
With the advancement and widespread adoption of artificial intelligence (AI), digital marketing is evolving again. While tools like ChatGPT and Midjourney may have grabbed headlines, there are many AI-powered tools out there to help marketers increase productivity and drive efficiency across digital channels.
Marketers can use AI to analyze data to identify trends, optimize ad targeting, personalize content, automate email marketing, and optimize content for SEO.
According to Digital 2024
Global Overview Report, the number of people using mobiles is 5.6 billion: that’s 69% of the world’s population that use a mobile handset. That’s a lot country b2b & b2c email list of potential customers to reach online and it’s the job of digital marketers to devise and execute digital campaigns that do just that.
To make it easy for you, we’ve divided this blog into sections so you can easily find what you need, and if you aren’t sure of a term have a look at our comprehensive glossary of digital marketing terms.
What is digital marketing
Digital marketing includes all marketing activities that take place online.
It leverages a range of tactics including search engine optimization (SEO), paid advertising, social media marketing, content marketing, and permanente we give so much importance email marketing to reach and engage target audiences across a range of channels.
Unlike traditional marketing, it offers measurable results, personalized messaging, and broad reach to attract, engage and influence customers.
What are the digital marketing channels
The place to start when talking about digital marketing is the variety of digital channels available. There are seven main digital marketing channels you can use to drive traffic, engage prospects and convert.
Search Engine Optimization (SEO)
Pay-Per-Click advertising (PPC)
Social Media Marketing
Content Marketing
Email Marketing
Mobile Marketing
Affiliate Marketing
Be aware, that while italy numbers these are the most common digital marketing channels, the evolving digital landscape means that there could be more than these.
Use our channel performance tracker if you’re looking for a simple way to monitor those you use in one place.
So, let’s dive in and find out more about each channel.
SEO marketing
Search Engine Optimization plays a huge role in digital marketing. After all, it determines how and where your content, product or service gets found online.
But what is SEO in digital marketing and why is it important?
SEO consists of many elements, and knowing what they are and how they work is key to understanding SEO’s importance. The elements to include in your marketing are:
Keywords – Non-branded and branded keywords with high search rates and low competition
Local SEO – Locally focused content (directories) and keywords
Off-page SEO – External and third-party backlinks
Content – Keywords and internal links peppered through content
Search engine marketing – Paid marketing campaigns e.g. Google Ads, PPC, etc.
It’s crucial to include these SEO elements in your digital marketing strategy to increase visibility for your site and drive traffic.
Tip: If you’re an SME looking to improve your SEO, then check out our ‘A Guide to SEO for Small Business’ ebook.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is all about optimizing your paid search advertising – unlike SEO which focuses on organic traffic.
SEM and SEO complement each other by ensuring your brand has a presence on search engines and spreading your budget across organic and paid channels.
While the marketing techniques for each are different, SEO and SEM need to work together.
Remember that both rely on keywords to drive traffic and will become more important as a good user experience is ranked positively by Google, and AI has more of a role in content and search activities.
PPC Advertising
You may have heard the term PPC many times, but do you know what it means? It stands for Pay-Per-Click and is a targeted way of advertising online in which you pay for each click from an ad to your website or landing page.
As your PPC campaign directs prospects to your website or landing page, ensure those pages are optimized in advance. You also need to select a bidding strategy, research keywords, and set a budget.