Usually, there are no particular difficulties with downloading a file if it has already been prepared. But let’s start from the fact that you don’t have one and need to create a feed for Google Merchant from scratch. Rules for choosing a feed file format The product information file can be in the following formats: .gz; .txt; .xml; .zip; .bz2. In practice, either plain text format (TXT or CSV) or XML is mainly used. Both options have their advantages and disadvantages. See for yourself! Text format You can create a data feed for Google Merchant Center in Excel or Google Sheets. It will be convenient to edit it and view a group of products at once. However, in this case there is a higher risk of making mistakes.
And creating it for a large number of products
At once is too labor-intensive and time-consuming a task. Take a look Email Marketing List at this example data feed for Google Merchant Center, opened in Notepad: Not too clear, right? You can open the file in Excel or Numbers (for macOS). In this case, the display will be correct, but still this format is not very convenient for work. That’s why many people prefer XML. XML format Working with this format is in many ways similar to layout of HTML code. It is quite convenient to work with it in most text editors, be it VS Code, Notepad++ or the simplest Notepad. And the final file itself looks much more clear and structured: How to fill in all required feed fields Google feed should contain as much information as possible about your product.
Product Type For example, clothing, electronics
Therefore, we strongly recommend that you fill out all required fields TH Phone Numbers without exception. Read more about them below! Product Title Enter the product name that most accurately describes it. It should be attractive and unique to attract the attention of potential buyers to the product. Product Description Describe the product in as much detail as possible, including its characteristics, advantages and features. The text should be informative and easy to read. Google Product Category Select the category that most accurately describes the type and characteristics of the product. This will help improve your product’s visibility in Google search results. , cosmetics, etc. Selecting a product type will help you more accurately identify the product and improve your search for it. Image Upload a high-quality image of the product that clearly shows its appearance. The photo size must meet the platform requirements. Price Specify the price of the product, which will be displayed to potential buyers.
