The first step to developing an effective on-page SEO strategy is to understand your audience and what they need from you at every step of their buying journey.
Creating a buyer persona, mapping their journey, and understanding the factors that influence their thoughts, decisions, and actions are valuable for getting inside the heads of your ideal customers and creating content that fits their needs.
For example, one of your buyers might
be a stay-at-home mom looking for ways to save recent mobile phone number data money. She might be interested in content about coupons or frugal living hacks. If you’re creating content for her, you might want to target keywords like “frugal living,” “best budgeting tools,” or “Groupon vs. Rakuten.”
Each of these keywords has a different search intent, and understanding your homemaker persona is the first step to understanding how to create SEO content that gives them what they need when they need it.
Conduct keyword research and group keywords based on search intent.
Once you have an idea of your buyer persona’s needs, goals, and pain points, the next step is to conduct keyword research.
When you enter a keyword relevant to your phone mumber taiwan buyer persona, the tool returns a list of related keywords.
For example, if you enter the keyword “frugal living,” the keyword finder returns a list of related keywords, including:
- How to save money
- Money Saving Tips * Frugal Living Hacks
Next, you can group your keywords by search thailand phone numbers intent. In this example, all the keywords have an “informational” search intent.
When you group your keywords by search intent, you do two things:
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- Increases the chances of your page ranking for multiple keywords with the same search intent.
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- Adapt your content to the needs of your audience.
Export the keywords to a spreadsheet and label each keyword group with its corresponding search intent. This will help you keep track of your keywords when you move on to the next step.
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