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  • How McDonald’s has carried out its digital transformation

    McDonald’s is a company found in out its digital 1940 by “Dick and Mac McDonald”, being known as one of the most famous and profitable companies in the world, locat in more than 119 countries around the planet .

    In fact, this fast food brand has more than 36,000 establishments, and up to 1.7 million employees, and is headquarter in Chicago, Unit States.Best restaurants near me

    However, despite having a well-establish reputation , this branch has implement a large number of digital marketing strategies and a deep digital transformation that has ensur that the brand and company are always among the most popular in the world.

    Reasons for McDonald’s success in digital marketing

    The fame of this franchise is not bas solely on list of honduras consumer email the products it offers, but on the type of digital advertising campaigns it presents, which are very effective bas on their results and have the following characteristics:

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    They take into consideration the new
    This company has certainly always adapt to the nes of society with respect to gastronomy, and has even carri out campaigns promoting different new products.

    For example, from time to time they out its digital make changes to their “Mac” burger, one of the latest innovations being that their meat would be make from vegetarian items .

    This type of hamburger has receiv such massive publicity that sales figures have been growing, proving that being in tune with changes in society is extremely necessary.

    It is supportive

    This franchise has a foundation call “Ronald how mcdonald’s has carried out its digital transformation McDonald” which is constantly supporting charities around the world, as well as ecological campaigns and more.

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    To achieve this, they have implement adb directory multiple digital strategies, one of the most important the one known as “With your change you help us” , which tends to generate trust among investors and consumers.

    This is because people feel that the more they fe off the franchise, the more donations it will be able to make, something that has actually yield very good results.

  • Telefónica celebrates the 72nd anniversary of the Bernabéu

    Real Madrid’s legendary stadium is getting anniversary of the closer to celebrating its “diamond anniversary” and its digital sponsor has want to enhance the history of a football ground that is already a legend.

    On December 14, the Santiago Bernabéu stadium turn 72 years old and its digital sponsor want to celebrate it with videos and promotions that praise the history and future of the Real Madrid football ground.

    Thus, Telefónica Movistar has launch a campaign through

    Its social channels to tell in an epic way list of haiti consumer email the feelings that the players who are currently in the club have experienc at certain key moments, such as their debut with the white shirt, or the expectations creat by the innovations that are expect to be introduc with the remodeling of the stadium.

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    In these videos you can see big-name footballers such as Sergio Ramos, Marcelo Vieira, Karim Benzema, Raphael Varane or even the current coach, Zinédine Zidane, the man who lift three consecutive Champions League titles in anniversary of the his previous spell and who has return the Merengue team to the top of the best football bets.

    As a technology integrator, Telefónica want to pay tribute to a stadium in which it is participating in its new construction. The renovations are expect to be complet by 2023, with a much more modern image of one of the oldest stadiums still standing in Europe.

    A story that is difficult to surpass

    It should not be forgotten that during these 72 years, great transperfect expands investment in digital marketing with acquisition anniversary of the footballing milestones have taken place on this ground. In total, it has already host four Champions League finals, in 1957, 1969, 1980 and 2010. In addition, in 2018 it was the venue for the final of the Copa Libertadores due to the difficulty Argentina encounter in organising the return match between River Plate and Boca Juniors due to its crowds.

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    There have also been international matches such as the finals of the 1964 European Championship and the 1982 World Cup held in Spain, to which we must add countless matches of great importance for the history of Real Madrid such as the multiple semi-finals of the European Cup or countless duels against its eternal rival, FC Barcelona, ​​one of the most follow matches in the world.

  • TransPerfect Expands Investment in Digital Marketing with Acquisition

    TransPerfect, the leading multinational language services and technology solutions company with offices in Barcelona. ​​Palma and Alicante, has announc the acquisition of Webcertain Group Ltd. an international digital marketing agency. Financial details of the transaction have not been disclos.

    Found in 2003 by Andy Atkins-Krueger in York, England, Webcertain has grown to over 100 employees across its York and Barcelona offices. The agency provides digital marketing services internationally, covering SEO, SEM, social mia, and content services with a B2B focus. Clients include leading technology companies such as Akamai, manufacturers such as Fellowees, and travel companies such as Spain’s NH Hotel Group.

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    “There is a clear and growing opportunity to list of guyana consumer email deliver innovative. Global digital marketing solutions to support international brands. In TransPerfect, we see a company whose dication to technology and the entire digital landscape, combin with its leadership position in localization, creates a unique opportunity for our company to flourish. Joining TransPerfect is an exciting move for us and we anticipate that this will accelerate growth and market opportunities for the Webcertain team,” said Atkins-Krueger.

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    Webcertain will complement TPT Digital, the Digital Marketing division of TransPerfect. Uniting two leading digital agencies that share a common focus on campaigns that go beyond language translation.

    “Over the years, we have had the privilege of caixabank and enisa will award the most innovative collaborating. With Webcertain and have been continually. Impress with the success they generate for our joint clients. We are thrill to now welcome them as the newest member of the TransPerfect family of companies. Said TransPerfect President and CEO Phil Shawe.

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    INTERNATIONAL SEARCH SUMMIT

    In addition to its agency capabilities, Webcertain is known for its community building within the digital marketing world.

    Its travelling International Search agb directory Summit is a prestigious programme for industry. Professionals that comprises four annual events in Europe and the Unit States. The next of which will be held on 18 November at the World Trade Centre in Barcelona.

  • CaixaBank and Enisa will award the most innovative

    On November 1, 2021, CaixaBank and Enisa announc that the fifteenth Enisa will ition of the ‘Premios Emprendor XXI’ , which recognizes the most innovative start-ups in Spain and Portugal, will be endow with 294,000 euros to be distribut among a maximum of 27 companies.

    According to a statement releas by the financial institution, the call for participation in these awards will be open until December 3. To participate, companies must be technology-bas, have headquarters in the Iberian Peninsula and have been in business for less than three years.

    As for the awards, this ition will award 19 awards at a regional level to the start-ups with the greatest impact in their territory. Specifically, 17 awards will remain in Spain (one per autonomous community) and 2 in Portugal. In this phase, the winners will receive a cash prize of 6,000 euros.

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    In parallel, CaixaBank and Enisa will list of guatemala consumer email award €25,000 to six companies that offer the best solutions to some of the current challenges facing the bank and society in general.

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    The organisers have decid that the challenges will be the digital and technological transformation of the financial sector; the creation of sustainable, safe and connect cities; environmental sustainability; digital transformation and innovation in the agri-food sector; the digitalisation of tourism; and the guarantee of healthy ageing.

    Finally, CaixaBank and Enisa will award two special vodafone and Deloitte partner to accelerate digitalisation of healthcare prizes of 15,000 euros each to mark the 15th anniversary. These two awards will be given to the company “with the greatest positive influence on society” and to the one offering the “most disruptive” technological innovation.

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    In addition to the cash prizes, all winners in all atb directory categories, as well as a finalist from each of the challenge categories, will have access to an international training program aim at startups “with high growth potential,” taught by Esade and Silicon Valley experts .

  • Vodafone and Deloitte partner to accelerate digitalisation of healthcare

    Vodafone has sign a strategic deloitte partner alliance with Deloitte to accelerate the adoption of connect healthcare services in Europe, through the launch of the Vodafone Health Centre, in which the multinational consulting firm will collaborate.Buy vitamins and supplements

    This dicat virtual hub will combine Vodafone’s healthcare connectivity solutions with Deloitte’s healthcare consulting expertise to enable many more people to access healthcare services whenever and wherever they ne them.

    This strategic alliance will unify the work of digitalisation, technology and healthcare experts from both organisations in order to simplify access to connect healthcare services and to create more efficient solutions for patients and healthcare staff.

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    A recent survey by Vodafone Institute has reveal that 92% of European citizens survey believe that the healthcare sector urgently nes help from the European Union’s Recovery and Resilience Facility (RRF). According to the British teleco in a statement, the Vodafone Centre for Health in collaboration with Deloitte can accelerate this support by innovating list of grenada consumer email and improving the digitalisation of healthcare in hospitals, in the community and in the home. Digitalisation is a key objective for the European Union and for governments because it contributes to “better reconstruction” after the pandemic.

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    In this sense, the Vodafone Health Center in collaboration with Deloitte is align with the Digital Health Strategy of the National Health System on which the Ministry of Health is currently working , and in which one transperfect expands investment in digital marketing with acquisition of the main lines of action is the development of digital health services orient to people, organizations and the processes that make up the health protection system.Buy vitamins and supplements

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    Vodafone has connect more than 20 million devices aob directory worldwide through IoT, AI, 5G, ge Computing and Blockchain in the healthcare sector. In Spain, Vodafone is developing the Affective Avatar pilot that uses the 5G network to help the elderly improve their adherence to taking mication by strengthening the emotional bond with a family member. Likewise, Vodafone and the Universitätsklinikum Düsseldorf (UKD), for example, are building the first European 5G campus network in the hospital.

  • Securitas Direct evolves its communication and launches a new positioning

    Securitas Direct has launched a new communication platform with the aim of generating a stronger emotional connection with its audiences. The first visible impact is the advertising spot that has just been launched on the main television channels in the country under the concept ‘If it is important to you. Securitas Direct’.

    Until now, and due to the low penetration and lack of awareness of the security segment in Spain, communication campaigns focused more on information-related aspects, with a more rational tone focused on publicizing and explaining the operation of their products and services, their differential value proposition and their constant innovation.

    This has allowed us to

    “Our top priority has always been to list of greece consumer email have the best human team, the best technology and the best service and human response to ensure a perfect, satisfactory and differentiated customer experience.   become the true experts in the sector and the most recognised and valued brand. We are the leaders and the benchmark company ,” explained Nina Llordachs, Marketing Director of Securitas Direct.

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    “Now, with a more mature market, our goal is to better convey to the market what we are as a company: we want to better share with the audience what our DNA as security experts is like. And, with this, connect more emotionally how mcdonald’s has carried out its digital transformation with customers and increase affinity for our brand ,” he added.

    Llordachs indicated that “the objective is to alb directory continue generating demand. But from empathy: security as a positive feeling aligned with our protection proposal as a brand . ”

    New formats for Securitas Direct campaigns

    ‘If it is important to you’ focuses on the emotional benefit of the product and service. Rather than on the product itself, and will feature new formats and messages adapted to each customer segment. In other words, there is no generic solution, but rather a wide variety of solutions adapted to each person. “We want to talk to and about our customers. What they are like, what they need, what is important to them. And for each one, we have a different and adapted solution,” explains the Marketing Director.

  • Santander and Oxentia Foundation seek projects to improve inclusive access

    Banco Santander, together with Oxentia Foundations, announc on Tuesday the launch of ‘Santander X Global Challenge | Finance For All’, a “challenge” that seeks to identify “startups and scaleups” that present “innovative and scalable solutions to guarantee access to banking products and services for all members of society.”

    This is a “global entrepreneurship challenge” open to emerging companies from a total of 11 countries: Germany, Argentina, Brazil, Chile, the USA, Spain, Mexico, Portugal, Poland, the Unit Kingdom and Uruguay.

    Interest companies may apply in the ‘Startup’ category if they market an innovative product or service and generate revenues not exceing 250,000 euros per year, or in the ‘Scaleup’ category, if their revenues already exce 250,000 euros per year.

    The projects must demonstrate solutions to improve

    The product offering and expand financial opportunities for young people, helping them access ucation and generally prosper,” in what is known as ‘Finance for Youth’ or projects to help “the older, already retir list of ghana consumer email population adopt digital banking solutions through a more transparent, fluid and personaliz experience,” known as ‘Finance for Elderly’.

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    They will also be able to provide solutions to “facilitate access Oxentia Foundation to and use of financial products among those who are outside the financial system”, an objective known as ‘Finance for Unbank’. The projects must meet at least one of the three objectives.

    Banco Santander Mexico CEO and Managing Director thailand phone numbers Héctor Grisi said that “guaranteeing good access to financing for all members of society is a clear way in which banks can help improve well-being,” as “it allows people to prosper and better manage their nes, expand their opportunities and increase their standard of living.”

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    The 2nd ition of the Miempresa Fair seeks to promote the creation of companies and provide resources to make them grow
    Oxentia Foundation CEO Steve Cleverley said: “At Oxentia, we work with entrepreneurs who are tackling many of the UN Sustainable Development Goals. Helping entrepreneurs solve these challenges adb directory through innovation is at the heart of our work. We are therefore pleas to launch a new global challenge in partnership with Santander X.”

    “We hope to identify innovative solutions that make digital financial inclusion accessible to all, rucing inequalities for the young, the elderly and the most disadvantag members of society,” he add.