In the digital age, online advertising has become one of the most powerful tools for businesses to effectively reach their target audiences.
Through different platforms and formats, brands can personalize their messages, segment their audience and measure results in real time.
With an increasingly diverse offering . It is essential to know the different types of online advertising to make the most . Its benefits and generate tangible results in sales and visibility.
Search Engine Advertising (SEA)
Search Engine Advertising , also known as Search Engine Advertising (SEA) , involves displaying paid advertisements in search results when users enter certain keywords.
Through platforms such as Google Ads or Bing Ads . Companies can appear at the top of search results, attracting qualified traffic to their website.
Ads are usually text-based, and the most common model is pay-per-click (PPC), where the advertiser only pays when a user clicks on the ad.
Social media advertising
allows businesses to promote products and services directly on platforms like Facebook, Instagram, LinkedIn, and Twitter.
Social Ads offer powerful targeting capabilities c level contact list based on user demographics, interests, behavior, and location, making it easy to reach specific audiences.
Ad formats vary, including images, videos, carousels, sponsored stories and dynamic ads, which adapt to user preferences, encouraging interaction and engagement .
Display Advertising (Display Ads)
Display advertising refers to graphical ads that appear on websites or apps through banners, interactive images, and videos. These ads angola latest email list appear in different sections of the website and are usually . Managed through networks such as the Google Display Network.
Their main advantage is high visibility, as they allow you to impact users during their navigation . Even when they are not actively searching for a product or service.
Display Ads are useful for generating brand awareness and attracting new customers.
Video Advertising (Video Ads)
Video advertising is one of the most effective thailand phone numbers strategies for capturing users’ attention and telling stories through visual content. Platforms such as YouTube, Facebook, and Instagram allow you to insert video ads before or during the content that users are consuming.
Formats include pre-roll, in-stream, and suggested video ads.
Video Ads are effective in generating greater engagement and improving message retention, thanks to their visual and narrative power.