Securitas Direct has launched a new communication platform with the aim of generating a stronger emotional connection with its audiences. The first visible impact is the advertising spot that has just been launched on the main television channels in the country under the concept ‘If it is important to you. Securitas Direct’.
Until now, and due to the low penetration and lack of awareness of the security segment in Spain, communication campaigns focused more on information-related aspects, with a more rational tone focused on publicizing and explaining the operation of their products and services, their differential value proposition and their constant innovation.
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“Our top priority has always been to list of greece consumer email have the best human team, the best technology and the best service and human response to ensure a perfect, satisfactory and differentiated customer experience. become the true experts in the sector and the most recognised and valued brand. We are the leaders and the benchmark company ,” explained Nina Llordachs, Marketing Director of Securitas Direct.
“Now, with a more mature market, our goal is to better convey to the market what we are as a company: we want to better share with the audience what our DNA as security experts is like. And, with this, connect more emotionally how mcdonald’s has carried out its digital transformation with customers and increase affinity for our brand ,” he added.
Llordachs indicated that “the objective is to alb directory continue generating demand. But from empathy: security as a positive feeling aligned with our protection proposal as a brand . ”
New formats for Securitas Direct campaigns
‘If it is important to you’ focuses on the emotional benefit of the product and service. Rather than on the product itself, and will feature new formats and messages adapted to each customer segment. In other words, there is no generic solution, but rather a wide variety of solutions adapted to each person. “We want to talk to and about our customers. What they are like, what they need, what is important to them. And for each one, we have a different and adapted solution,” explains the Marketing Director.