According to SMS marketing psychology, the reason why texting customers is such an effective strategy is due to dopamine. Therefore, a highly addictive neurotransmitter that is produc in our brains, resulting in an incrible SMS open rate of over 90%. In this post, we will explore why SMS is so successful from a psychological perspective and how to use this fact to create effective SMS campaigns.
Why focus on SMS marketing
We all receive a multitude of messages every day on platforms like Instagram, WhatsApp or Snapchat. Therefore, in addition to tons of emails that fill our inboxes. Inevitably, this makes it difficult for companies to differentiate themselves and be notic. On the other hand, the fact that people do not receive numerous SMS creates a free space and offers an opportunity for companies that want to stand out.
In fact, since we do not receive SMS messages often, as soon as we receive one we are tempt to open it immiately just to check what it is about . This offers a great opportunity for those who deal with marketing, because they can interact with their recipients on a personal and immiate level with a consequent high involvement that can lead to an increase in sales.
The basis of SMS marketing is to reach customers where they are, on their mobile phones. The basis of SMS marketing psychology is to provide them with engaging and interesting content. In fact. Therefore, understanding the neuroscience behind it is essential to creating successful campaigns and lasting customer relationships.
Marketing Psychology: The Power of SMS
In the digital age we are living in, people receive more than 120,000 stimuli per day, a very high number if we consider that 100 years ago they receiv the same number of stimuli in a year. Considering this, it is logical sms services that it is becoming increasingly difficult to reach people, especially for companies.
But the power of SMS is not limit to their cost. In fact, by deeply understanding the psychological bases that determine human behavior and applying them to SMS campaigns, you can create highly performing strategies.
SMS as a rapid communication channel
Imagine this scenario. You really lik their clothes, but you didn’t buy them because of the price. The text message you just receiv contains a 25% discount if you buy now. So you immiately start thinking about how that outfit you tri on would look on you and decide to take advantage of the offer.
The question is: how did you go from Instagram to buying a new dress in seconds? Simply because a person is more likely to complete an action when it is fresh in their mind, which is why sending SMS at the right time is really important. Therefore, as we explain in the infographic of the golden rules of SMS marketing .
At this point you may be wondering why you should use SMS instead of email. The answer is simple. Because we receive a lot of emails every day and people don’t always have notifications turn on for them. Also, emails can end up in spam. That’s why SMS offers a unique channel that captures the attention of your recipients.
Why does the brain prefer fast communication?
Another reason to prefer SMS is that today people prefer short, fast and to the point communications. Let’s see why.
- Attention spans have become shorter : The ability to focus in the digital age has shrunk to 8 seconds. Our dependence on cell phones, messaging apps, and constant information has mobile app development: 7 trends for 2023 contribut to this shortening.
- This type of communication adapts to our limit attention span : the brevity of SMS makes them perfect because they are read and understood in seconds. Therefore, in a historical moment where every second is worth gold.
- They are intrinsically associat with something positive : People associate text messages with relationships with friends and family. Therefore, this positive connotation makes people likely to interact with companies in the same way.
How SMS Marketing Psychology Affects the Human Brain
The simple sound of a new message notification triggers the production of dopamine in our brains, making us reach for our phones right away. It’s no surprise that one in three people opens a text message within a minute gambler data of receiving it. This neurotransmitter, associat with feelings of reward and motivation, pushes us to seek out feelings of accomplishment and satisfaction .
