clearly understand what the purpose of such work is. The audience in different social networks differs in geography, age, and professional characteristics. The number of users of the social network also plays an important role. Do not forget to compare different parameters according to the data of the platform itself and according to third-party resources.
ork founded in Russia
Today, this resource is the most promising for c level contact list promotion. Almost any content can be posted there, and copyright is also not given much attention. Due to such loyalty, Telegram is in great demand, its monthly audience reaches almost 800 million people. In our country, its users are about 35 million subscribers. About 33% of them live in Moscow and 13% in St. Petersburg. This attracts many advertisers to the site. It is also worth noting that a fifth of the resource’s users have an average monthly income of 90,000 rubles.
According to TGStat, there are over 300,00 The Importance of Segmentation Strategies 0 channels in Russian in Telegram, but 2/3 of users manage to view five to 10 of them per day. Age groups in this network are distributed approximately equally, but there are still more users aged 25 to 34.
Advertising in Telegram is paid for 1000 impressions, and its cost is from 100 to 100,000 rubles. The price is affected by the quality of the material in which the advertising is embedded, as well as how many subscribers the channel has.
Due to the fact that many competitors of this platform from Russia left, advertising rates have become higher. Promotion in Telegram is not cheap, but it is very effective. You can also create your own channel and post content on it on the topic of your products or services.
For example, if you produce camping equipment, launch a channel about travel and hiking. At the same time, for a fairly low fee (3,000-30,000 rubles per month), you can hire a freelancer so that you don’t have to fill it yourself. Gradually, the channel will gather the appropriate audience, and travel products will be associated with your company.
You can buy advertising not from channel calling list owners, but directly from the platform. In this case, Telegram will broadcast your content to the target audience on many channels. Thanks to this, the reach will increase and there will be significantly more clients. But be prepared to pay more for such advertising than if you worked with one channel.
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VKontakte: a platform tuned to advertising
This social network is very popular not only in Russia, but also in other countries. It has over 100 million registered users, and about 75% of them live in
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