it is recommended to refer not only olor contextThe impact of color on brand perception in advertising and product packaging has been well researched. In the context of web design and mobile app interfaces, it becomes a key element of usability. UX designers conduct in-depth research to understand how color affects the user interface.
When choosing a color scheme for a web
page, it is necessary not only to adhere to c level contact list corporate shades, but also to ensure user convenience:
- an excess of colors, overly bright and incompatible shades can scare off the visitor, prompting him to quickly close the page and go to another resource;
- Too few colours may not be enough to highlight the product’s benefits (the user will have difficulty remembering them).
When defining a palette for a user interface
to the corporate colors of the company. There is a whole set of associations “color – meaning” that are familiar to almost all users. For exampl Bahrain telegram mobile numbers e, red is often associated with errors, green – with successful solutions, and gray – with inaccessible elements. Saturated shades of corporate colors can be successfully used to highlight buttons with a call to action.
An example of this approach is the Tinkoff Bank website, where errors in the document execution process are highlighted in red. At the same time, important buttons (for example, “Got it”) are highlighted in the signature yellow.
Modern trends in web design are characterized by minimalism. Combinations of 2-3 colors are used. A study conducted by Adobe Systems, Inc. and the University of Toronto confirms that modern users prefer clean and simple color schemes that make it easier to find the desired content.
National Peculiarities of Using Color in Marketing
When deciding on a color scheme in advertising, it is important to consider national peculiarities of color perception. The fact is that its meaning can differ significantly depending on cultural and regional peculiarities.
In Eastern countries such as India and China, the color has deep symbolism. For example, in India, red is associated with activity, energy, and life itself, while in China it symbolizes happiness, celebration, courage, and generosity. In the United States, it is considered the color of love. In Mexico and Norway, red is also loved. However, in Ireland, it is viewed negatively.
Yellow is a very popular color in China
and symbolizes a great empire. It is also used in holidays and rituals. In India, it is associated with the sun, shine, beauty and luxury, while in Brazil it is perceived as the color of sadness and even illness. In Russia, yellow is often associated with separation and b
In the United States, green is associated
with hope and anticipation. In China, it represents a calling list prosperous life and youth, being a symbol of youth. In India, green is perceived as the color of peace. Muslims believe that it protects against the evil eye. The Austrians and Irish are especially devoted to green.
Blue and light blue shades are considered mournful in China, while in America they symbolize devotion and loyalty. In India, these colors are associated with sincerity and honesty. Light blue is popular in Egypt and Holland.
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