Under the motto “Transforming Digital Companies”, the 8th ition of eShow 2016 was recently held in Barcelona .
For two days we had the opportunity to enjoy interesting presentations, debates and conferences on e-commerce and digital marketing , where we learn the opinion of major leaders in the sector on the digital transformation of companies.
Digital Transformation of Companies
At the “Big Data, Big Sales” Summit , moderat by René Dechamps and attend by David de Nadal , Luis Krug and Albert Solana , the potential. That big data brings to the world of e-Business was discuss as a resource to reach consumers and increase company sales. The increase in the volume of data generat makes it essential to use systems that are capable. Of analyzing it and converting it into useful information for companies. This implies incorporating business analytics tools , necessary for example “the PLAN BI. For the management and integration of intelligence within organizational and decision-making processes.
Luis Krug , CEO of Incubio , said that, in his opinion, Big Data is clearly a “hype”. However, he specifi that it helps list of uganda consumer email improve segmentation for. Greater conversion since there is a correlation of data with sales conversions (match between purchases and sales). He specifi that companies should rely. On Small Data and Mium Data , depending on the size of the data to be analyz, rather than worrying about implementing Big Data unnecessarily.
big data debate participants eshow 2016
The speakers conclud about Big Data that:
• Allows you to how to increase leads on whatsapp? unite technology and processes with systems and tools.
• Unifies data from all esperanto leads departments of a. Company and allows all data to be analyz together, including productivity.