Coca-Cola” is the second most famous digital brand word in the world. And with good reason, since this company has been one of the most successful in the history of the Unit States.
The latter, thanks to the fact that it has become a brand that adapts to time. And this can be seen with the strong online presence that it has shown today as a strategy associat with the type of digital communication that is prevalent in society.
Secrets of Coca-Cola’s success as a digital brand
Although this company focus its attention on the digital mium for the publication of propaganda methods, its success was bas on different strategies us, such as those mention in the following list:
Focus your attention on the customer
One of the most us slogans regarding this list of hong kong consumer email company is “Coca-Cola and its mania for promoting itself” and this is because it always looks for ways to capture the public’s attention .
The latter through different trivia, games, as well as aspects as simple as hashtags. In order to make the consumption of the services of said company a little more viral.
Such is the case of Romania, a country where Coca-Cola conduct a study. And determin that 6 out of 10 citizens preferr to eat breakfast, lunch and dinner alone.
Knowing this, the organization promot the creation of the hashtag “LetsEatTogether” on Twitter. And in fact the people who post it were advertis on national television, something that had a positive impact on sales.
He specializ in all fields
This company not only has a specializ website where it how mcdonald’s has carri out its digital transformation display. The products and services it offers. But also different accounts on the most popular social networks of the moment .
You may also be interest in: E-goi at adb directory eShow Barcelona 2014 with Multichannel Automation solution
For example, Coca-Cola’s Facebook page can easily be found , which has an astonishing 100 million followers, making it the center of attention for consumers.
Although it can also be seen on Twitter and even Instagram. Where it has its own ”, creat by the users of these platforms, which is “#Cocacola.