businesses related to medicine or technology In China, white is the color of mourning and emptiness, used at funerals, and also symbolizes betrayal and lies. Americans associate it with innocence, purity, and freshness.
In our country and India, black businesses related to medicine or technology
symbolizes mourning, in China – honesty, and phone number list in America it is associated with life’s hardships.
In India, Brazil and Peru, purple is perceived as a symbol of sadness, despondency and depression.
It is important to take into account that in the process of international cooperation it is necessary to respect the national traditions and characteristics of different countries, taking into account their cultural nuances.
Color Combinations and Gradients in Marketing
Marketing color combinations and their meanings play a key role in shaping brand perception and attracting audience attention. Here are some effective combinations:
- Red and yellow. Bright and saturated, it is recommended to refer not only they create a striking combination that can attract attention and create a sense of urgency. This palette can be especially useful for advertising campaigns and fast food stores.
- Blue and green. Calm colors that symbolize reliability and ecology can be used in financial businesses and in companies that focus on environmentally friendly products.
- Orange and yellow. These are bright colors associated with positivity. They can attract attention and evoke a sense of fun. Suitable for advertising and promoting fast food organizations.
- Purple and gold. Many people don’t know what these colors mean in marketing. Sophisticated and stylish, purple and gold are considered a symbol of luxury and elegance, indicating a high level of service. This combination can be used in areas where aesthetics and luxury are important – in art, fashion and cosmetics.
- Gray and white. Moderate and calm shades of gray and white are associated with reliability and purity. This combination creates a sense of stability and professionalism, which can be effective in
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Let’s look at some effective gradients:
From yellow to orange. This is a fairly bright and optimistic gradient that can attract attention and create pleasant feelings. Suitable for advertising campaigns and branding of fast food organizations.
From red to pink. An eye-catching feminine gradient that is suitable for fashion or cosmetics companies.
From blue to purple.
A stylish and sophisticated gradient that creates the impression that the company has a high level of service. This option can emphasize the elegance of a business in the field of art or fashion.
From black to gray. Suitable for businesses in the medical and technological fields. Creates an impression of stability and professionalism.
When choosing gradients, you need to consider the calling list goals of the marketing campaign and the expectations of the target audience. The effectiveness of gradients depends on their compliance with specific business needs and strategy.
Methods and tools for color selection in marketing
The color wheel, proposed by Isaac Newton in 1666, helps to select harmonious shades. Newton presented his color theory using a triangular prism to break down white into its components. He depicted the transitions between tones in the form of a circle, which included eight colors. However, at the beginning of the 20th century, the artist Johannes Itten expanded it to 12 shades. Subsequently, each color was divided into four shades depending on its intensity.
Color combinations are formed according to different schemes:
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