use conventional channels

What do you think is your greatest Content Marketing achievement till date?

Sanjay Shenoy: When I was working in Explara, this blog we had worked on went super viral. We clocked in half a million lista de números do whatsapp  sessions in less than a week. It got picked up by HuffPost, Slovenian Tourism Board and a lot of other major publications across the globe which gave us a massive boost. Not only did we get a ton of traffic we could also rake in some awesome backlinks.

Share about your 3 favourite Content Marketing case studies. What did you like most about them?

Sanjay Shenoy: I wouldn’t say case study, but I would like to point out certain brands and their content marketing efforts which I really like.

• Redbull according to me is the king of content marketing. They have pretty much-nailed content marketing in every aspect. I mean, throwing a man off the stratosphere is as high as you can get in terms of content marketing ( pun intended ). Even GoPro falls under the same category.
• In terms of India, I think Amul takes the prize in terms of content marketing. It’s short, crisp pun-ny take at current que possa interpretar essas consultas  affairs helps us connect with the brand so well. What makes this so commendable is the fact that they are consistent at this.
• Coke, around the world, does a great job in making feel good ads. They are very contextual, and they never hard sell which is what makes it so appealing. They are also a great example of how to  and ride the digital wave with that.

According to you, what are the top 3 mistakes committed by organizations today in leveraging Content Marketing?

Sanjay Shenoy: 

1. The biggest mistake organizations do in terms of content marketing is to NOT align their strategy with their business goals. If you are not aligning it with your business, don’t bother at all. If your content marketing strategy is not making you money, then no point in investing further into it.
2. Try out a strategy/channel/medium just because competitor/another is succesfully doing it. I will be honest here, I Números da Bélgica am guilty of doing this and I have learnt it the hard way. Just because it is working for another company does not necessarily mean that it is going to work for you. Think from YOUR audience’s perspective and design your strategy accordingly.
3. Not investing in a content strategy at all! I see a lot of companies with great opportunities in terms of content marketing and they would have hardly done anything about it. It’s not very difficult to start off content marketing and I don’t see any reason why companies can invest a little bit in content marketing.