Share the names of 3 people you look up to when it comes to Content Marketing.
Sanjay Shenoy: Like mentioned before, Redbull and GoPro are really good at what they do. There is a blogger called Glen lista de números de celular do oriente médio Allsopp who is actually not that much into content marketing but the way he approaches and dissects things, I really enjoy it and there is a lot to learn there. And since recently, I am beginning to really enjoy this blog called ‘Wait But Why’. It is amazing! They write really long content (which I recommend against for web readers) but yet amass such a massive amount of shares it is unbelievable. The main reason behind this is the information hierarchy and the way it basically flows, you can’t keep your eyes off it.
specifically Content Marketing evolve in future? What are the top 3 trends do you foresee for 2017?
Sanjay Shenoy: With the rise in ad blockers and intelligent humans, contextual marketing is the way to go. If you try to sell too hard you lose. You need to make it very subtle, nurture your visitors and convince them to convert into o que é aprendizado de máquina? customers. In terms of trends I think like everyone is saying video is going to be huge in 2017. I also see more and more brands opting the influencer way so I think influencer marketing will see a massive growth in 2017. I also hope user generated/crowd sourced content will take up more importance Números da Bélgica considering how effective and cost-effective it can be.
What is your advice for newbies, who are looking at building a career in Content Marketing industry?
Sanjay Shenoy: The barrier to entry for content marketing is absolutely zero. There is nothing that stops you from being a content marketer. Just set up a single blog and start writing or recording videos or whatever you are comfortable with. Don’t worry about screwing up. Trust me, that’s the best way to learn.
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