Sending birthday greetings SMS is a feature that is always highly appreciated by the Skebby platform, but not only that. Receiving birthday messages from companies is now considered almost a given by customers . For this reason, if you don’t send them yet, we recommend that you add them to your SMS marketing strategy. Continue reading to find out our advice and to immediately schedule the sending of your birthday SMS.
How do I set up birthday greeting SMS?
First of all, the programming and automation of birthday SMS greetings is included in the price of our SMS packages . Furthermore, thanks to the Skebby platform, using the function to send scheduled SMS , in just a few steps you can program the sending of birthday SMS to all your contacts. From that moment on, the SMS will automatically be sent on the birthday of each selected contact or a few days before. You can decide this based on the nature of your business and the type of gift you want to give to your customers. Below you will find the instructions for programming the sending of the birthday greetings message for customers:
- upload a file containing your customers’ personal data including date of birth to the platform
- go to the SMS Sending page and select Special Sendings and then sms promotional campaign Anniversary Sending
- set the sending time , which will be valid for all recipients and schedule your birthday SMS
If you want to know the procedure in more detail, go to the dedicated page of our guide and discover, step by step, how simple it is to program birthday messages and set up automatic SMS sending.
3 Tips for Sending Birthday SMS
If you’ve never sent birthday SMS messages, we’re sure you’re looking for some tips on how to get the best results from this new activity. But even if you’ve been sending these types of messages for a while, you’ll probably want to review the most important rules.
Personalize the birthday SMS, call the customer by name
Sending a personalized message makes it more intimate and therefore more appreciated. With Skebby you can personalize the text of the birthday SMS thanks to the variables or dynamic fields . When you write the text on the platform, add for example the variable Name (choosing it from the Variables drop-down menu), so as to have a message of this type:
“Happy birthday %NAME%. Come to the store to collect the gift we have reserved for you.”
Send greetings early or late
If you want to plan small personalized promotions for your customers, for example offering them discounts in the week of their birthday, then it is a good idea to send them your birthday greetings mobile marketing: how to optimize your mobile payment? in advance . This way they will have plenty of time to treat themselves.
If, instead, you prefer to focus on an opposite strategy, you can send the greetings with a few days delay . This way you won’t risk your greetings being overshadowed. With Skebby you can easily schedule the sending of the SMS in the days before or after your contact’s birthday . Below is an example of a text:
“Hi %NAME%, it’s almost time to blow out the candles. For you, this week only, a 20% discount on a product of your choice.”
Wishing you a happy birthday at the right time
SMS marketing has some strict rules, one of which is the sending times. As you can clearly read gambler data in our infographic with the golden rules of SMS marketing , sending SMS messages should be avoided at inconvenient times.
We therefore recommend that you send greetings to your customers starting from 9 am and until 6/7 pm.
Finally, to help you write your SMS, we have grouped together on a single page many examples of SMS texts . In this way, writing your SMS will become even easier and faster. You can simply copy and paste, or make changes so that the SMS adapt to your business style.
